Sony is all over the news these days. In today’s edition, Sony is working on an iPod/iTunes combo of its own to better challenge the iPod. Not that it’s going to happen, but hey, props to them for trying. Obviously, if it’s going to replicate the iPod/iTunes infrastructure, it would also have to compete against Microsoft’s newly released Zune and the Zune Marketplace. Hmm, so let’s put this into perspective. Sony against Apple and Microsoft in the digital music space, take a wild guess and tell me Sony’s chance of success here.

But, yes, there’s a but, Sony is working on a new music player (half of the iPod/iTunes combo) that promises to be fairly laxed on DRM. Hallelujah! I could just kiss Sony. You know what, good luck to Sony in competing against Apple and Microsoft. Ya know, Sony, I never was really mad at you. You’ve always been a favorite company of mine. Now, please go, and release that DRM-less music player. I promise to wait outside BestBuy for three nights to get a hold of one.

With that said, don’t expect the iPod/iTunes, Zune/Zune Marketplace killer anytime soon. If everything goes according to plan, Sony should have it out by December 2007. We still have a year to go before anything happens.

Read