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Posted by Ravdeep Hora
Monday, October 09, 2006, 08:24 PM

olympuswood.PNGIt’s not so much that the specs of this unnamed Olympus camera are really exciting - no, not at all - but rather the looks are killer. I know this is shallow comment to make, but what can I say? Sometimes specs really aren’t that important. For the sake of the “wood camera,” it’s not like you will be using it much anyways.

The skinny on this camera is that it’s made from the finest Japanese wood, Cypress, which is the most popular (read: expensive) wood in Japan and is used to build shrines and temples in the coastal country.

Just by looking at the images, it’s pretty amazing what Olympus went through to design such a product. And to go off on a tangent, please let me know why companies do this. There’s no way this camera will ever show up in local stores in mass quantities, so what’s the point of wasting R&D resources that’s not going to have a return on investment. Olympus engineers must really be bored to come up with something like this, at least that’s what I would like to believe. Then again, the conspirator in me thinks Olympus and others that circulate the most outrageous concepts online are doing it for mere kicks. You know, making the competitive statement: “We are better than you.”

Back to the topic, there no word whether or not the “wood camera” will ever see the light of day in retail (chances are it won’t), but its fun to look at.

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Comments

First off Id like to say this is a spectacular looking camera. I really love using wood as much as I can in my work. And in answer to your question, I think companies do this kind of thing like you say to make a market state of being the best. But also to show they have new ideas, and they arent stale and old like some companies get. They may not have used any R&D funds at all, it could bethat we are looking at model or even a rednering of an idea rather than an actual working product. Like you said why would they invest in somthing they expect no return from?

Cheers

Ryan

Posted by: Ryan Fletcher November 17, 2006 08:12 AM


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