T-Mobile has rebranded to give the company a fresh new look. I can’t say I disliked the previous one, but that could just be me. Sometimes (um, actually all the time) companies have to make decisions that make absolutely no sense, and those decisions are more of a “we made the change because we could” scenario than “our brand value has diluted, it’s time to freshen up.” And to be honest, I’m not too much of a fan of the new bubbly look of the T-Mobile promotional campaign and a new tagline.

T-Mobile now stands for “Stick Together.” Yeah, with a tagline like that, I definitely want to stick together with T-Mobile and sign another 2-year contract. Enough with the branding stuff, let’s get down to the more important things.

With the relaunch, T-Mobile has also debuted myFaves, which lets you call your favorite five people (regardless of carrier) free of charge. With plans starting at $39.99, T-Mobile is pretty gutsy. Then again, it also proves how minutes are so inexpensive that carriers have no problem giving them away.

And with that, here’s our farewell and welcome to T-Mobile.

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