Sony is working on releasing a DSLR camera of its own, according to reports online. Unfortunately, specifications and features haven’t been revealed in detail to date, but Sony’s plans are clear – take away market share from the more established names in the industry, such as Canon and its Rebel series, a renowned class of digital SLR cameras for amateur and professional photographers alike.

There’s an interview on Sony’s website from Toru Katsumoto, Senior General Manager, AMC Division, Digital Imaging Business Group, Sony Corporation that entails Sony’s plans with its new Alpha series.

Direct Quote: "Ever since Sony and Konica Minolta began collaborating on a joint digital SLR camera project in July 2005, I have seen many similarities in our corporate cultures. Sony is renowned for its unceasing exploration of new avenues, while Konica Minolta has a long history of developing groundbreaking technologies, like the world's first auto-focus SLR camera and an exclusive anti-shake system."