Sennheiser, a proven name in headphones and headsets, has launched its BW900 Bluetooth headset.

The company was working on the BW900 for the past three years and hopes to beat its competition with a number of features and improved quality for business users – the target market for this headset.

The BW900 uses adaptive intelligence, which is a form of noise cancellation technology that adapts to the surrounding noise levels to optimize sound comfort and intelligibility. Thereafter, it learns from your noise patterns in regards to the environment sound and adapts to the new surroundings rapidly.

The new headset from Sennheiser is rated for 100m with desktop phones and 10m for Bluetooth equipped cell phones. Another notable feature is the infinite talk time, which lets users recharge batteries, while continuing to use the headset. This makes sure you are always connected and available with the BW900.

The BW900 is available in the UK immediately.