MobiBLU generated a lot of buzz with its DAH-1500i MP3 player, which it claimed was the world’s smallest player to date. Thanks to the exceptionally low price ($99) and great audio quality, consumers pleasantly adapted MobiBLU as another contender in the MP3 player market, rightfully so due to its innovation. The company’s B153 is making its round for quite some time, especially because of its 150+ hours of battery life, and reviews are starting to pour in.

CNET writes:

The good: The MobiBlu B153 offers unbeatable battery life as well as nifty features such as an FM radio, line-in recording, and SRS Wow sound effects. Podcast Ready software comes loaded on the device, allowing for automatic updating of subscribed podcasts from any Internet-connected computer.

The bad: The MobiBlu B153's design is blah, and navigation is strictly via folder trees, so there's no sorting by artist, album, genre, and so on. Also, the screen is small in relation to the device.

The bottom line: MobiBlu's B153 isn't the most stylish MP3 player on the block, but if you're looking for an ultra-long-lasting device with plenty of features, it may be just the ticket.

Personally, I don’t think I would mind a substandard design. MobiBLU is successful by keying and promoting one feature about the device that’s truly innovative and compliments great audio quality. With DAH-1500i, it was the small size and bright LED display (though controls were difficult to manage). With B153, it’s the battery life and bright LED display as well (even though the overall design is poor). As long as MobiBLU prices the B153 decently, which I’m certain they will do, the B153 should be a success.